The hex color #ad9dd9 is a light color. The web-safe version is Hex
#9999CC. A complementary color is
#526226. The grayscale version is
#B6B6B6. A 20% lighter version of the original color is
#E0D0FF, and Hex
#7A6AA6 is the 20% darker color. If the color is saturated by 10%, you get
#AC9ADC. If the color is desaturated by 10%, the color
#AEA0D6 is obtained.