The hex color #ad96e8 is a light color. The web-safe version is Hex
#9999FF. A complementary color is
#526917. The grayscale version is
#B9B9B9. A 20% lighter version of the original color is
#E0C9FF, and Hex
#7A63B5 is the 20% darker color. If the color is saturated by 10%, you get
#AC93ED. If the color is desaturated by 10%, the color
#AE9AE3 is obtained.