The hex color #ad96dd is a light color. The web-safe version is Hex
#9999CC. A complementary color is
#526922. The grayscale version is
#B5B5B5. A 20% lighter version of the original color is
#E0C9FF, and Hex
#7A63AA is the 20% darker color. If the color is saturated by 10%, you get
#AC93E1. If the color is desaturated by 10%, the color
#AE99D9 is obtained.