The hex color #ad76bb is a light color. The web-safe version is Hex
#9966CC. A complementary color is
#528944. The grayscale version is
#9F9F9F. A 20% lighter version of the original color is
#E0A9EE, and Hex
#7A4388 is the 20% darker color. If the color is saturated by 10%, you get
#AE72BE. If the color is desaturated by 10%, the color
#AC7AB8 is obtained.