The hex color #ad76b9 is a light color. The web-safe version is Hex
#9966CC. A complementary color is
#528946. The grayscale version is
#9F9F9F. A 20% lighter version of the original color is
#E0A9EC, and Hex
#7A4386 is the 20% darker color. If the color is saturated by 10%, you get
#AE72BC. If the color is desaturated by 10%, the color
#AC7AB6 is obtained.