The hex color #ad4a1a is a dark color. The web-safe version is Hex
#993333. A complementary color is
#52B5E5. The grayscale version is
#5B5B5B. A 20% lighter version of the original color is
#E07D4D, and Hex
#7A1700 is the 20% darker color. If the color is saturated by 10%, you get
#B54814. If the color is desaturated by 10%, the color
#A54C21 is obtained.