The hex color #ad40e7 is a dark color. The web-safe version is Hex
#9933FF. A complementary color is
#52BF18. The grayscale version is
#9C9C9C. A 20% lighter version of the original color is
#E073FF, and Hex
#7A0DB4 is the 20% darker color. If the color is saturated by 10%, you get
#AF37EF. If the color is desaturated by 10%, the color
#AB49E0 is obtained.