The hex color #ad2e7f is a dark color. The web-safe version is Hex
#993366. A complementary color is
#52D180. The grayscale version is
#737373. A 20% lighter version of the original color is
#E061B2, and Hex
#7A004C is the 20% darker color. If the color is saturated by 10%, you get
#B32780. If the color is desaturated by 10%, the color
#A7357E is obtained.