The hex color #ad1e7f is a dark color. The web-safe version is Hex
#993366. A complementary color is
#52E180. The grayscale version is
#6E6E6E. A 20% lighter version of the original color is
#E051B2, and Hex
#7A004C is the 20% darker color. If the color is saturated by 10%, you get
#B31681. If the color is desaturated by 10%, the color
#A7267D is obtained.