The hex color #ad1c99 is a dark color. The web-safe version is Hex
#993399. A complementary color is
#52E366. The grayscale version is
#767676. A 20% lighter version of the original color is
#E04FCC, and Hex
#7A0066 is the 20% darker color. If the color is saturated by 10%, you get
#B3139D. If the color is desaturated by 10%, the color
#A82596 is obtained.