The hex color #ad1a4f is a dark color. The web-safe version is Hex
#993366. A complementary color is
#52E5B0. The grayscale version is
#5D5D5D. A 20% lighter version of the original color is
#E04D82, and Hex
#7A001C is the 20% darker color. If the color is saturated by 10%, you get
#B5134E. If the color is desaturated by 10%, the color
#A52150 is obtained.