The hex color #ad04d0 is a dark color. The web-safe version is Hex
#9900CC. A complementary color is
#52FB2F. The grayscale version is
#808080. A 20% lighter version of the original color is
#E037FF, and Hex
#7A009D is the 20% darker color. If the color is saturated by 10%, you get
#B100D8. If the color is desaturated by 10%, the color
#A910C8 is obtained.