The hex color #ab3f8f is a dark color. The web-safe version is Hex
#993399. A complementary color is
#54C070. The grayscale version is
#7E7E7E. A 20% lighter version of the original color is
#DE72C2, and Hex
#780C5C is the 20% darker color. If the color is saturated by 10%, you get
#B03991. If the color is desaturated by 10%, the color
#A6458D is obtained.