The hex color #ab3e4d is a dark color. The web-safe version is Hex
#993366. A complementary color is
#54C1B2. The grayscale version is
#676767. A 20% lighter version of the original color is
#DE7180, and Hex
#780B1A is the 20% darker color. If the color is saturated by 10%, you get
#B23A4A. If the color is desaturated by 10%, the color
#A44250 is obtained.