The hex color #a96997 is a light color. The web-safe version is Hex
#996699. A complementary color is
#569668. The grayscale version is
#8E8E8E. A 20% lighter version of the original color is
#DC9CCA, and Hex
#763664 is the 20% darker color. If the color is saturated by 10%, you get
#AC6598. If the color is desaturated by 10%, the color
#A66D96 is obtained.