The hex color #a72f73 is a dark color. The web-safe version is Hex
#993366. A complementary color is
#58D08C. The grayscale version is
#6E6E6E. A 20% lighter version of the original color is
#DA62A6, and Hex
#740040 is the 20% darker color. If the color is saturated by 10%, you get
#AD2974. If the color is desaturated by 10%, the color
#A13572 is obtained.