The hex color #a72f6b is a dark color. The web-safe version is Hex
#993366. A complementary color is
#58D094. The grayscale version is
#6B6B6B. A 20% lighter version of the original color is
#DA629E, and Hex
#740038 is the 20% darker color. If the color is saturated by 10%, you get
#AD296B. If the color is desaturated by 10%, the color
#A1356B is obtained.