The hex color #a5437a is a dark color. The web-safe version is Hex
#993366. A complementary color is
#5ABC85. The grayscale version is
#767676. A 20% lighter version of the original color is
#D876AD, and Hex
#721047 is the 20% darker color. If the color is saturated by 10%, you get
#AA3E7A. If the color is desaturated by 10%, the color
#A0487A is obtained.