The hex color #a4074b is a dark color. The web-safe version is Hex
#990033. A complementary color is
#5BF8B4. The grayscale version is
#525252. A 20% lighter version of the original color is
#D73A7E, and Hex
#710018 is the 20% darker color. If the color is saturated by 10%, you get
#AC004A. If the color is desaturated by 10%, the color
#9C0F4C is obtained.