The hex color #a3709f is a light color. The web-safe version is Hex
#996699. A complementary color is
#5C8F60. The grayscale version is
#919191. A 20% lighter version of the original color is
#D6A3D2, and Hex
#703D6C is the 20% darker color. If the color is saturated by 10%, you get
#A56DA0. If the color is desaturated by 10%, the color
#A1739E is obtained.