The hex color #a0436b is a dark color. The web-safe version is Hex
#993366. A complementary color is
#5FBC94. The grayscale version is
#6F6F6F. A 20% lighter version of the original color is
#D3769E, and Hex
#6D1038 is the 20% darker color. If the color is saturated by 10%, you get
#A53F6B. If the color is desaturated by 10%, the color
#9B476B is obtained.