The hex color #a00d71 is a dark color. The web-safe version is Hex
#990066. A complementary color is
#5FF28E. The grayscale version is
#5F5F5F. A 20% lighter version of the original color is
#D340A4, and Hex
#6D003E is the 20% darker color. If the color is saturated by 10%, you get
#A60573. If the color is desaturated by 10%, the color
#9A156F is obtained.