The hex color #ED70C0 is a light color. The web-safe version is Hex
#FF66CC. A complementary color is
#128F3F. The grayscale version is
#B4B4B4. A 20% lighter version of the original color is
#FFA3F3, and Hex
#BA3D8D is the 20% darker color. If the color is saturated by 10%, you get
#F369C1. If the color is desaturated by 10%, the color
#E777BF is obtained.