The hex color #ED4373 is a dark color. The web-safe version is Hex
#FF3366. A complementary color is
#12BC8C. The grayscale version is
#8C8C8C. A 20% lighter version of the original color is
#FF76A6, and Hex
#BA1040 is the 20% darker color. If the color is saturated by 10%, you get
#F73C71. If the color is desaturated by 10%, the color
#E34A75 is obtained.