The hex color #AD2B9F is a dark color. The web-safe version is Hex
#993399. A complementary color is
#52D460. The grayscale version is
#7D7D7D. A 20% lighter version of the original color is
#E05ED2, and Hex
#7A006C is the 20% darker color. If the color is saturated by 10%, you get
#B223A2. If the color is desaturated by 10%, the color
#A8339C is obtained.