The hex color #964d5c is a dark color. The web-safe version is Hex
#996666. A complementary color is
#69B2A3. The grayscale version is
#6A6A6A. A 20% lighter version of the original color is
#C9808F, and Hex
#631A29 is the 20% darker color. If the color is saturated by 10%, you get
#9A4A5B. If the color is desaturated by 10%, the color
#92505D is obtained.