The hex color #96173c is a dark color. The web-safe version is Hex
#990033. A complementary color is
#69E8C3. The grayscale version is
#4E4E4E. A 20% lighter version of the original color is
#C94A6F, and Hex
#630009 is the 20% darker color. If the color is saturated by 10%, you get
#9D123A. If the color is desaturated by 10%, the color
#8F1C3E is obtained.