The hex color #960a4c is a dark color. The web-safe version is Hex
#990033. A complementary color is
#69F5B3. The grayscale version is
#4F4F4F. A 20% lighter version of the original color is
#C93D7F, and Hex
#630019 is the 20% darker color. If the color is saturated by 10%, you get
#9D034C. If the color is desaturated by 10%, the color
#8F114C is obtained.