The hex color #949ddc is a light color. The web-safe version is Hex
#9999CC. A complementary color is
#6B6223. The grayscale version is
#AFAFAF. A 20% lighter version of the original color is
#C7D0FF, and Hex
#616AA9 is the 20% darker color. If the color is saturated by 10%, you get
#919BE1. If the color is desaturated by 10%, the color
#979FD8 is obtained.