The hex color #94373c is a dark color. The web-safe version is Hex
#993333. A complementary color is
#6BC8C3. The grayscale version is
#585858. A 20% lighter version of the original color is
#C76A6F, and Hex
#610409 is the 20% darker color. If the color is saturated by 10%, you get
#9A3439. If the color is desaturated by 10%, the color
#8E3A3F is obtained.