The hex color #77444c is a dark color. The web-safe version is Hex
#663333. A complementary color is
#88BBB3. The grayscale version is
#585858. A 20% lighter version of the original color is
#AA777F, and Hex
#441119 is the 20% darker color. If the color is saturated by 10%, you get
#7A424B. If the color is desaturated by 10%, the color
#74464D is obtained.