The hex color #771a4c is a dark color. The web-safe version is Hex
#663333. A complementary color is
#88E5B3. The grayscale version is
#4A4A4A. A 20% lighter version of the original color is
#AA4D7F, and Hex
#440019 is the 20% darker color. If the color is saturated by 10%, you get
#7C154C. If the color is desaturated by 10%, the color
#721F4C is obtained.