The hex color #739b5c is a light color. The web-safe version is Hex
#669966. A complementary color is
#8C64A3. The grayscale version is
#797979. A 20% lighter version of the original color is
#A6CE8F, and Hex
#406829 is the 20% darker color. If the color is saturated by 10%, you get
#729E59. If the color is desaturated by 10%, the color
#74985F is obtained.