The hex color #739afc is a light color. The web-safe version is Hex
#6699FF. A complementary color is
#8C6503. The grayscale version is
#AEAEAE. A 20% lighter version of the original color is
#A6CDFF, and Hex
#4067C9 is the 20% darker color. If the color is saturated by 10%, you get
#6D98FF. If the color is desaturated by 10%, the color
#799CF4 is obtained.