The hex color #7398cc is a light color. The web-safe version is Hex
#6699CC. A complementary color is
#8C6733. The grayscale version is
#9D9D9D. A 20% lighter version of the original color is
#A6CBFF, and Hex
#406599 is the 20% darker color. If the color is saturated by 10%, you get
#6F98D1. If the color is desaturated by 10%, the color
#7799C7 is obtained.