The hex color #738bbf is a light color. The web-safe version is Hex
#6699CC. A complementary color is
#8C7440. The grayscale version is
#949494. A 20% lighter version of the original color is
#A6BEF2, and Hex
#40588C is the 20% darker color. If the color is saturated by 10%, you get
#708AC3. If the color is desaturated by 10%, the color
#768CBB is obtained.