The hex color #738b10 is a dark color. The web-safe version is Hex
#669900. A complementary color is
#8C74EF. The grayscale version is
#5A5A5A. A 20% lighter version of the original color is
#A6BE43, and Hex
#405800 is the 20% darker color. If the color is saturated by 10%, you get
#769009. If the color is desaturated by 10%, the color
#718617 is obtained.