The hex color #7383cc is a light color. The web-safe version is Hex
#6699CC. A complementary color is
#8C7C33. The grayscale version is
#969696. A 20% lighter version of the original color is
#A6B6FF, and Hex
#405099 is the 20% darker color. If the color is saturated by 10%, you get
#7081D1. If the color is desaturated by 10%, the color
#7785C7 is obtained.