The hex color #7363cc is a dark color. The web-safe version is Hex
#6666CC. A complementary color is
#8C9C33. The grayscale version is
#8B8B8B. A 20% lighter version of the original color is
#A696FF, and Hex
#403099 is the 20% darker color. If the color is saturated by 10%, you get
#715FD2. If the color is desaturated by 10%, the color
#7567C6 is obtained.