The hex color #735ece is a dark color. The web-safe version is Hex
#6666CC. A complementary color is
#8CA131. The grayscale version is
#8A8A8A. A 20% lighter version of the original color is
#A691FF, and Hex
#402B9B is the 20% darker color. If the color is saturated by 10%, you get
#715AD5. If the color is desaturated by 10%, the color
#7562C7 is obtained.