The hex color #73357c is a dark color. The web-safe version is Hex
#663366. A complementary color is
#8CCA83. The grayscale version is
#616161. A 20% lighter version of the original color is
#A668AF, and Hex
#400249 is the 20% darker color. If the color is saturated by 10%, you get
#75317F. If the color is desaturated by 10%, the color
#713979 is obtained.