The hex color #73096e is a dark color. The web-safe version is Hex
#660066. A complementary color is
#8CF691. The grayscale version is
#4E4E4E. A 20% lighter version of the original color is
#A63CA1, and Hex
#40003B is the 20% darker color. If the color is saturated by 10%, you get
#770271. If the color is desaturated by 10%, the color
#6F106B is obtained.