The hex color #72b78f is a light color. The web-safe version is Hex
#66CC99. A complementary color is
#8D4870. The grayscale version is
#939393. A 20% lighter version of the original color is
#A5EAC2, and Hex
#3F845C is the 20% darker color. If the color is saturated by 10%, you get
#6FBB8F. If the color is desaturated by 10%, the color
#75B38F is obtained.