The hex color #72b0dd is a light color. The web-safe version is Hex
#6699CC. A complementary color is
#8D4F22. The grayscale version is
#AAAAAA. A 20% lighter version of the original color is
#A5E3FF, and Hex
#3F7DAA is the 20% darker color. If the color is saturated by 10%, you get
#6CB1E2. If the color is desaturated by 10%, the color
#78AFD8 is obtained.