The hex color #728f1c is a dark color. The web-safe version is Hex
#669933. A complementary color is
#8D70E3. The grayscale version is
#5F5F5F. A 20% lighter version of the original color is
#A5C24F, and Hex
#3F5C00 is the 20% darker color. If the color is saturated by 10%, you get
#749415. If the color is desaturated by 10%, the color
#708A23 is obtained.