The hex color #724e7b is a dark color. The web-safe version is Hex
#666666. A complementary color is
#8DB184. The grayscale version is
#696969. A 20% lighter version of the original color is
#A581AE, and Hex
#3F1B48 is the 20% darker color. If the color is saturated by 10%, you get
#734B7D. If the color is desaturated by 10%, the color
#715179 is obtained.