The hex color #72386c is a dark color. The web-safe version is Hex
#663366. A complementary color is
#8DC793. The grayscale version is
#5D5D5D. A 20% lighter version of the original color is
#A56B9F, and Hex
#3F0539 is the 20% darker color. If the color is saturated by 10%, you get
#74346E. If the color is desaturated by 10%, the color
#703C6A is obtained.