The hex color #72327c is a dark color. The web-safe version is Hex
#663366. A complementary color is
#8DCD83. The grayscale version is
#606060. A 20% lighter version of the original color is
#A565AF, and Hex
#3F0049 is the 20% darker color. If the color is saturated by 10%, you get
#742D7F. If the color is desaturated by 10%, the color
#703779 is obtained.