The hex color #722b7c is a dark color. The web-safe version is Hex
#663366. A complementary color is
#8DD483. The grayscale version is
#5E5E5E. A 20% lighter version of the original color is
#A55EAF, and Hex
#3F0049 is the 20% darker color. If the color is saturated by 10%, you get
#74267F. If the color is desaturated by 10%, the color
#703079 is obtained.