The hex color #72287c is a dark color. The web-safe version is Hex
#663366. A complementary color is
#8DD783. The grayscale version is
#5D5D5D. A 20% lighter version of the original color is
#A55BAF, and Hex
#3F0049 is the 20% darker color. If the color is saturated by 10%, you get
#74237F. If the color is desaturated by 10%, the color
#702D79 is obtained.